Off the Grid Studios worked for Breedlove Guitars in the creation of the media campaign to support Jeff Bridge’s three new signature guitar models. It was a pleasure working with Jeff and the Breedlove team on such a great example of sustainability in the Music Industry. “Trees, Man.” Jeff’s quote from one of the video productions deeply resonates with the Off the Grid team, our values, and appreciation for folks striving for sustainability. Learn more below.
BEND. ORE.—OCTOBER 6, 2020—With the success of Academy Award®-winning actor, musician and environmentalist Jeff Bridges’ signature Oregon Concerto Bourbon CE guitar, Breedlove announces two new “All in this Together” models in its Organic Collection of sustainably sourced, all solid wood acoustic electric guitars at revolutionary prices.
Speaking with Rolling Stone recently about the launch of his flagship model, Bridges said, “It can’t be overstated how important our forests are to the health of the planet … You can have a beautiful instrument and still be kind to our planet.”
Like the initial Oregon Concerto, the new Designed in Bend Breedloves are crafted from solid tonewoods for superior resonance, projection and stability.
Breedlove owner Tom Bedell traveled to each forest—in Suriname, the Republic of Congo and the Swiss Alps—to verify individual harvest, chain of custody and sound ecological practices. No clear-cut wood is used in any Made in Bend Breedlove guitar or Organic Collection instrument.
“It didn’t make any sense for us to make our instruments out of wood from trees that aren’t sustainable,” Bridges—who narrated and produced the 2018 environmental documentary Living in the Future’s Past—told Guitar World of the project.
All three of Bridges’ namesake instruments feature his “All in this Together” motto inlaid across the African ebony fretboard, along with his signature on the rear of the Wave headstock.
Both Organics— Jeff Bridges Amazon Concert Sunburst CE Torrefied European-Granadillo (MAP $999) and Jeff Bridges Signature Concert Copper E Torrefied European-African Mahogany (MAP $699)—boast Breedlove Natural Sound electronics, thin, durable finishes, forward-X bracing and trademark easy playability; and are equipped with deluxe “All in this Together”-embroidered gigbags.
The European spruce tops, thermally aged near the source, offer instant vintage tone and sustain, while the respective backs and sides (sweetly singing granadillo and warm, rich African mahogany) honor the Amazon and Congo rainforests, which Bridges calls “the lungs of our planet.”
The new Organic Collection Jeff Bridges signature models will be available at dealers worldwide Oct. 6.
The Breedlove Jeff Bridges signature “All in this Together” project benefits Amazon Conservation Team, which works in partnership with indigenous colleagues to protect rainforests and traditional culture.