The OTG team is super excited about the launch of the new OCC materials. Why? Well, what’s not exciting about working with a craft chocolate brand? We worked hand-in-hand with OCC to help draft their new logo and the look of the new website – and the look of the photo style for the product. But this is just the start. We are planning an entirely new style-roll-out for the brand in the coming weeks. Stay tuned. It’s about to get more delicious from here!
There’s growing chatter in the Two Handed Fly Fishing world (spey / skagit casting) about Tom Larimer’s new casting tutorial DVD (created by the OTG team). This very well could be the most comprehensive and strongest two handed casting tutorial ever created. That’s a large claim, especially looking at the long list of two handed casting tutorial which have emerged over the years. However, there’s merit behind the claim. Larimer skillfully takes a tremendously enormous and complex subject matter and consistently breaks it down into manageable, bite sized pieces for the viewer. One by one, the tutorial is converting more and more followers. Here’s a detailed write-up by OTG’s Sarah Griff. This article appeared in a 12 page spread in This is Fly Magazine. All 16 chapters of this tutorial are available on DVD or Direct Digital Download.
The OTG crew recently partnered with Cast Hope to produce a short promotional campaign video profiling a few of the youth involved in the non-profit program.
Cast Hope is a 501(c)(3) nonprofit organization positively impacting youth and their mentors in the Northern California community through free fly fishing experiences. Through our program, clients build mentoring relationships, fly fishing skills, outdoor knowledge, sustainable practices, and personal values. Cast Hope’s gift of fly fishing empowers each mentoring pair to grow closer as they make fly fishing a healthy hobby they can do together. Learn more, get involved or make a donation at: casthope.org
By Sarah Grigg
Last week was an epic one for Off the Grid Studios! Our team took awards in four categories at this year’s Fly Fishing Video Awards, sponsored by The Drake magazine and held at the 2016 ICAST show in Orlando.
Jungle Angler took the “Best Freshwater” category. The film represents part of a major media campaign, including a short film for the Fly Fishing Film Tour (F3T), a long-form film on DVD, a feature-length article in Fly Fisherman and full online social media coverage.
This is one of the largest campaigns we’ve worked on this year – and one of the most important topics we’ve endorsed. Take a moment and check out the website to learn more about the cause and get involved. The highlight of this campaign was getting an endorsement from Dave Matthews, and having him share the campaign on this social media to boost the publicity. The entire campaign was created from the ground floor (concept, copy, graphics, images, vid, etc) by the OTG team: musiciansforforests.com
One thing we really love – well designed and properly executed media campaigns – designed around a new product launch. Bringing together compelling still imagery, strong video assets, great copy writing and incorporating all the content into a comprehensive web design is no small task. We were really excited to work with the Simms Fishing Products team to create the video assets to accompany the recent launch of the G-Series product line. The Simms team did an amazing job of executing across their web platform, and sharing the media on various social channels. In total, we created three videos to accompany this campaign: