Members of the OTG team are currently in the editing / post-production phase on a mamoth project about…. Carp. Yes, carp. Filmed in 6 locations around the USA, this film chronicles the rise, fall and slow resurgence of one of the most hated fish in the USA. CARPLAND will tour with the 2015 Fly Fishing Film Tour- hitting 150 cities in the USA, before moving on the audiences in Canada and Europe.
We’re always very inspired by the imagery captured (either still or video, or both) by our colleague Austin Trayser. Over the years he’s worked on a number of media projects around the world, and his imagery is consistently published in many outdoor publications. Recently, the Fly Fish Journal published an interview with Trayser. We’re not going to recreate the interview here, but photo editor Copi Vjota introduced the interview with the following paragraph:
One thing we really love – well designed and properly executed media campaigns – designed around a new product launch. Bringing together compelling still imagery, strong video assets, great copy writing and incorporating all the content into a comprehensive web design is no small task. We were really excited to work with the Simms Fishing Products team to create the video assets to accompany the recent launch of the G-Series product line. The Simms team did an amazing job of executing across their web platform, and sharing the media on various social channels. In total, we created three videos to accompany this campaign: